For companies embarking on Christmas gifting, Emer offers her expert advice on how to manage corporate Christmas gifting with her tips on getting it right.
“Christmas is the perfect time of year for employers and businesses to demonstrate their appreciation through gifting. It’s a positive exercise that generates a feeling of goodwill throughout the company from employees to clients and can help cement relationships. If the gifting is done with careful consideration it can be a powerful marketing tool.”
1 Show your company’s personality
Choose a hamper or gift box for recipients that reflects your company. If you are a company that charges high fees for expert services such as a solicitor or an accountant firm, a hamper of retro sweets is not fitting! Something along the lines of a connoisseur choice such as an Irish Cheese and French Wine gift basket or an Irish Gin Box would be more appropriate However, if the client base or workforce is relatively young and the company atmosphere relaxed then a Retro Sweet Box or Irish Craft Beer Crate is a good choice!
2 Create a new company tradition and create impact!
Corporate gifting is an opportunity to create a new company tradition. The gift could focus on wellness and pampering or healthy eating, it could be a gift selection that champions Irish products or home cooking for example. If the gift has a ‘call to action’ such as encouraging an outdoor picnic or indulging in a wine tasting, that will have a lasting impact for the recipient.
3 Be clever
The more you buy, the lower the price of each gift. So if you are clever about the type of hamper you choose, it is possible to source a gift that suits both clients and employees, whether a young professional or a person near retirement. A hamper can be created that suits your budget and recipient profile.
4 Don’t be too commercial
Avoid being too promotional about gifting. Whilst it is the norm to let the recipients know who the gift is from, it is bad taste to use the gift as an opportunity to self-promote or publicise a new product or service. It takes away from the kind gesture.
5 Cement business relationships
When team members are able to gift their clients, it maintains the good relationship between client and their direct liaison in the company.
Hampers & Co manage a complete corporate gifting service with the capability to process orders from five to five thousand hampers as required. Ordering is simple and can be done online, by email or over the phone for both local and international shipping. Our expert knowledge of world customs requirements, ensures recipients receive their distinctive hamper in perfect condition.
Warmest regards, Emer.